What’s Hot in Digital Engagement in 2015? It hardly seems possible but the annual IGD Awards are just around the corner. Our finalists for the Digital Engagement Award are chosen (short list is at the bottom) and each is preparing to make the case that their campaign is the best. In the process of narrowing […]
As we discussed in the first two installments in this series, The Modern Retail Customer, Part 1 and Part 2, today’s consumers expects personalization, a seamless shopping experience and top-notch customer service. In our omnichannel environment, retailers that win on customer service are the ones that earn loyalty, reduce churn and get a greater share […]
By now you likely saw the news that Mindtree has acquired Relational Solutions, a pioneer in demand signal repository technology for the consumer goods industry. Since then a few people have asked me what was behind this acquisition—what market opportunity we feel we are seizing upon. My answer was that this wasn’t just a matter […]
Executive Vice President and Head – Digital Business
The European Union released the Markets in Financial Instruments Directive (MiFID) in 2007 to govern financial markets as well as companies, funds, and banks. MiFID provides legal guidelines that cover all kinds of financial instruments and organizations. Markets in Financial Instruments Regulation (MiFIR), the successor of MiFID, expands the scope of the instruments that need […]
Senior Consultant, Capital Markets CoE, Mindtree Ltd.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” [Source] —Jeff Bezos, Founder and CEO, Amazon Now that you’ve embraced predictive data and have begun personalizing the shopping experience (see The […]
Mindtree [NSE: MINDTREE] delivers digital transformation and technology services from ideation to execution enabling Global 2000 clients to outperform competitors. Mindtree was ‘Born Digital’ and continues to bring extraordinary depth across the entire digital value-chain. With a strong blend of expertise and execution, Mindtree delivers remarkable customer experiences while driving greater efficiency and modernizing business operations. Mindtree’s expertise in infrastructure and applications management, combined with the unique Agile Center-of-Excellence, ensures that our clients release products and services to market faster and more cost-efficiently.