What we saw from Apple is their belief and full support of a movement towards an omni-channel world, both for consumers and the enterprise. From being able to start your phone call on your cell phone and then continue or finish it on your MacBook, or rather leverage your MacBook as your speakerphone. Apple is clearly looking to fulfill the global demand for omni-channel products and solutions. In one way, what they are doing is similar to what Amazon has done in letting you start your purchase on your mobile device and then finish on your desktop, laptop. They have introduced the omni-channel self.
It’s not just about shopping, or productivity or entertainment. Apple is now connecting you to your health, home and family on a real-time basis. Meanwhile, they are setting up a platform for you to benefit from a wearable device. Apple is creating a platform that unifies health, home and family in one device, one manufacturer and one self.
More specifically for those in Enterprise IT, Apple is making a big push in security, productivity and management. By allowing developers to leverage TouchID in third party apps, Apple is taking a huge step forward and is answering the challenge of LAN authentication for Enterprise apps. IT reduces the need for staff to memorize and use complex user IDs and passwords each time their login to an enterprise application and provides one touch access.
Swift adopts safe programming patterns and adds modern features to make programming easier, more flexible, and more fun. The compiler is optimized for performance, and the language is optimized for development, without compromising on either. It supports playgrounds, an innovative feature that allows programmers to experiment with Swift code to see the results immediately without the overhead of building and running an app. Swift will enable reduction in application development time and increase the ability to collaborate.