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02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

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Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

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Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

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8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

The Case of Mobile Technology in Travel Landscape

Posted on: 02 February '11

Every application form we fill out will request for a Mobile number. In India you will not get a bank loan or a credit card if you do not have a mobile number. You need a mobile number to even obtain a gas connection.

Mobile phones have changed the fabric of society in most countries. Every walk of life has been altered. Students, hawkers, fishermen, corporators, priests and home makers all need a mobile phone. There are more mobile phones in India than computers, televisions and landline phones combined. India added 13.5 million GSM connections in August 2010. That is 10% of the country’s entire population in 1 month!

And these phones are most valuable when you are travelling. Not only does it give you a means to be in touch with your associates; but it also empowers you to negotiate the vagaries of the travel experience.

With the advent of sophisticated technologies, the power of the instrument in your hand has scaled new heights. Given below are some of the key activities travelers can do on their phones.

At the Airport

  • Obtain Information:- Flight schedules, delays, Itinerary
  • Self Service:- Mobile check-In, meal bookings, itinerary changes, upgrades
  • Add-Ons:- Obtain discount coupons, last minute deals

At the Hotel

  • Self-Service: – Bookings, cancellation, reserve spa treatment, request for cab, check-out
  • Add-Ons:- mobile receipt, last minute deals, promotions, social networking at the hotel

With Fellow Travelers

Mobile Phones can help you harness the power of the community. Everyday issues like parking space, car-pooling, and driving conditions can be shared by fellow travelers live. TripCast helps you plan your trips and share it with friends. MySkyStatus lets your friends and family know where exactly in the skies you are when flying. Spotswitch, Spotscout and Google’s OpenSpot lets drivers share open car spots available. Wheels and Fareshare lets drivers carpool.

While a lot has been written and analyzed about Web 2.0; Mobile 2.0 is very much upon us. And Mobile 2.0 provides us with a lot more actionable information. Certainly this area is witnessing tremendous upheaval. Independent market research firms PhoCusWright and MobileBehavior focus on the travel industry analyzing the evolving dynamics of the mobile consumer.

Where is this going?

There are many more mobile applications coming up providing novel solutions to problems we did not know even existed. www.drivesafe.ly reads out SMS and emails while driving thereby increasing driver safety. Augmented Driving uses the iPhone’s camera to provide information on vehicles and lanes. It helps the driver be better informed while driving. But the ultimate application has got to be Exit Strategy. This lets Metro Commuters in New York City know which subway car to get in; so they can exit the station the quickest. One can see this becoming popular in every major International city with a subway system.

As disposable incomes rise in India, the demand for leisure travel will increase exponentially. We are also witnessing substantial investments in infrastructure. 10 years back a trip from Chennai to Bangalore had to be minutely planned. Driving would have been the last option during those days. Circa 2010, one can travel between the two cities on a whim. Combine this with the cheapest in the world Mobile charges and we are in for a deluge of Mobile applications and services. The applications listed above are but a trailer for what awaits the ‘Indian on the go’.

Technology has allowed us to forget information. We hardly remember anyone’s phone number these days. There will soon come a day when we go on a trip with no plans, no tickets and no directions, but only a mobile phone.

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  • JAYASANKAR

    all interesting and great to read and the way to go from a geek perspective. imagine what would happen if you depended only on your mobile and then something happened to the mobile – stolen / mugged / lost …….. what will you do then?????? will you be totally lost till such time as you buy a new mobile and get back your old sim?

  • Vidya Vinod

    Thats a great point. What if the mobile is lost. The information inside is probably the most important. Can you then put the mobile your person in a way that it will never get lost?