Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

How to create a universe of candidate mobile applications to guide your roadmap development

Posted on: 20 August '13

In our introductory blog on this topic, we discussed the key challenges faced by IT leaders. We also outlined a simple four-step process to get started with a mobile roadmap.

How should business and technology embark on an Omni channel strategy? How can customer engagement be strengthened through contextual and relevant interaction? Should the mobile portfolio be focused on customers, internal stakeholders or business partners?

The first step in our process was to develop a universe. This universe should contain all candidate applications for mobile along with their overall business value.

Candidate applications can be:

  1. Internal (For employees and partners)
  2. External (For customers)
  3. Revenue focused (Sales, cross sell, etc.)
  4. Productivity focused (Reduce cost, streamline business process, etc.)

The classification then leads to a 2×2 matrix as follows, which immediately bubbles up the top investment areas based on the impact.

Customer Engagement

The importance of universe creation of mobile capabilities cannot be overemphasized. Too often, business leaders struggle with conceptualization and prioritization of their initiatives. A universe creation brings the most important needs to the fore by kicking off a stakeholder wide analysis of associated benefits. For example, insurers today are trying to balance customer engagement and service needs from this mobile portfolio.

The next step is to assess the change complexity. Read our whitepaper “4 Steps to getting started with your mobile roadmap” to learn more.

Ramasubramaniyan Srinivasan

Ram is a Principal Consultant with Digital Business and Consulting group. He has over 12 years of experience consulting and delivering projects in the communication and mobile solutions space. He is passionate about the technological changes around Mobile and Social that disrupt the world of business. His interests lie in quickly understanding the business layout internal and external to organizations and delivering compelling solutions. Ram holds an MBA from IIM Bangalore, India and Bachelors in Electronics and Communication Engineering from Pondicherry University, India. He is a keen follower of the startup space and looks forward to bringing these technologies to impact the society at large.