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Rise of the Phy-gital Store: New York Dinner Event Round Up

29 September '14 | Debjyoti Paul
Retail CPG |

Agile – Principles over practice – Part 1

23 September '14 | Dwight Kingdon
Service Excellence & Methodologies |

Wallet, wallet, everywhere…

05 September '14 | Adil Shabbir
Banking, Financial Services & Insurance |

How Holiday Readiness Testing is different?

20 August '14 | Abhishek Raj
Testing |

Public Cloud or Private Cloud – more than just the cost…

14 August '14 | Giridhar LV
Infrastructure Management |

The Human Element: Not to Be Forgotten Amid Technological Innovation

14 August '14 | Vijay Balakrishnan
Consumer Packaged Goods |

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul
Consumer Packaged Goods |

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul
Consumer Packaged Goods |

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh
Consumer Packaged Goods | Digital Business |

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani
Infrastructure Management |

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV
Infrastructure Management |

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli
Digital Business |

The new way to retail – what will drive the next wave of innovation?

08 January '14 | Mindtree Blog Archives
Consumer Packaged Goods |

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan
Digital Business |

Happy New Year! Ring in the systems to meet your goals.

02 January '14 | Mindtree Blog Archives
Leadership |
>>

How to create a universe of candidate mobile applications to guide your roadmap development

In our introductory blog on this topic, we discussed the key challenges faced by IT leaders. We also outlined a simple four-step process to get started with a mobile roadmap.

How should business and technology embark on an Omni channel strategy? How can customer engagement be strengthened through contextual and relevant interaction? Should the mobile portfolio be focused on customers, internal stakeholders or business partners?

The first step in our process was to develop a universe. This universe should contain all candidate applications for mobile along with their overall business value.

Candidate applications can be:

  1. Internal (For employees and partners)
  2. External (For customers)
  3. Revenue focused (Sales, cross sell, etc.)
  4. Productivity focused (Reduce cost, streamline business process, etc.)

The classification then leads to a 2×2 matrix as follows, which immediately bubbles up the top investment areas based on the impact.

Customer Engagement

The importance of universe creation of mobile capabilities cannot be overemphasized. Too often, business leaders struggle with conceptualization and prioritization of their initiatives. A universe creation brings the most important needs to the fore by kicking off a stakeholder wide analysis of associated benefits. For example, insurers today are trying to balance customer engagement and service needs from this mobile portfolio.

The next step is to assess the change complexity. Read our whitepaper “4 Steps to getting started with your mobile roadmap” to learn more.