Recently, I read an interesting report by Melissa Parrish from Forrester Research entitled “How to Create an Effective Brand Presence on Facebook.” Melissa’s best practices for successful Facebook promotion all made sense. Among them, Melissa spoke about the importance of creating multiple fan pages and cross-promoting them; using a customized vanity URL; and promoting a Company’s fan pages on its main Web site(s). In terms of engagement best practices, Melissa’s report talks about frequent posts; creating video and pictures exclusively available on Facebook; and asking visitors direct questions and/or taking polls.
It’s clear from Melissa’s research, and other reports by Forrester, that marketers are flocking to Facebook. And the key to success is having a well thought out plan for promotion and engagement. But do the best practices summarized above apply to B2B as well as B2C? As a B2B services company, I am still trying to understand what will work for a company like MindTree.
Yet these questions haven’t stopped us from moving forward with our own brand strategy for Facebook. MindTree recently introduced two fan pages that I would like your opinion on: Mindtree and Mindtree: Event Calendar. It is through these two pages that we want to keep the world updated on Mindtree news and industry events we will have a presence.
Here is where you can help us: What level of engagement would you like to have with Mindtree? What different mechanisms-video, pictures, poll, other–should we be considering? And how do your expectations differ between a B2B company and B2C company? I look forward to hearing from you.