Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Creating an Effective Facebook Brand Presence in a B2B Environment

Posted on: 01 September '10

Recently, I read an interesting report by Melissa Parrish from Forrester Research entitled “How to Create an Effective Brand Presence on Facebook.” Melissa’s best practices for successful Facebook promotion all made sense. Among them, Melissa spoke about the importance of creating multiple fan pages and cross-promoting them; using a customized vanity URL; and promoting a Company’s fan pages on its main Web site(s). In terms of engagement best practices, Melissa’s report talks about frequent posts; creating video and pictures exclusively available on Facebook; and asking visitors direct questions and/or taking polls.

It’s clear from Melissa’s research, and other reports by Forrester, that marketers are flocking to Facebook. And the key to success is having a well thought out plan for promotion and engagement. But do the best practices summarized above apply to B2B as well as B2C? As a B2B services company, I am still trying to understand what will work for a company like MindTree.

Yet these questions haven’t stopped us from moving forward with our own brand strategy for Facebook. MindTree recently introduced two fan pages that I would like your opinion on: Mindtree and Mindtree: Event Calendar. It is through these two pages that we want to keep the world updated on Mindtree news and industry events we will have a presence.

Here is where you can help us: What level of engagement would you like to have with Mindtree? What different mechanisms-video, pictures, poll, other–should we be considering? And how do your expectations differ between a B2B company and B2C company? I look forward to hearing from you.

  • What engagement level of engagement would you like to have with MindTree? –

    It differs according to your stakeholders and how receptive are they with your brand and content

    Prospective employees – (the most active group) – would like to see latest openings and clarify queries (refer HCL /accenture career pages)

    clients – content and networking opportunities (something like live tweeting/blogging will help in building this user base)
    Coders and software companies – Networking opportunities , share best practices, knowledge and build/leverage properties(yahoo hack days, google code jam, twitter code swarm) which help them showcase their codeing skills and network with likeminded peers..you can build properties to make this happen
    Press- Hopes to get quick access and responses for their stories using twitter/fb

    Finance – Can engage during financial results

    What different mechanisms-video, pictures, poll, other–should we be considering?

    IMHO, a Fan page for events wont help. Integrate it in main fan page with a custom tab.

    You can build one for careers and may be empower “real employees” to respond to potential hires about mindtree.

    You can also try ‘Work For Us’ app which allows you collect potential hires’ information from fan page

    how do your expectations differ between a B2B company and B2C company

    At a macro level, consumers prefer brands have authentic voice and dont treat social media as yet another media vehicle. COnsumerx expect brands to participate in social media and not use it(like we use traditional media)

    P.S- Check out this ppt I made on how Mindtree can leverage digital marketing http://www.slideshare.net/secret/iJkPSVjhOZSMF7

  • Great points….thanks for sharing