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Rise of the Phy-gital Store: New York Dinner Event Round Up

29 September '14 | Debjyoti Paul
Retail CPG |

Wallet, wallet, everywhere…

05 September '14 | Adil Shabbir
Banking, Financial Services & Insurance |

How Holiday Readiness Testing is different?

20 August '14 | Abhishek Raj
Testing |

Public Cloud or Private Cloud – more than just the cost…

14 August '14 | Giridhar LV
Infrastructure Management |

The Human Element: Not to Be Forgotten Amid Technological Innovation

14 August '14 | Vijay Balakrishnan
Retail CPG |

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul
Retail CPG |

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul
Retail CPG |

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh
Digital Business | Retail CPG |

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani
Infrastructure Management |

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV
Infrastructure Management |

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli
Digital Business |

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan
Digital Business |

Designing Connected experiences? Think context over technology.

Today, we are surrounded by devices that were all designed for a specific purpose; for e.g., mobile phones were designed primarily for calling, laptops for portable computing, kindle for reading, television and radio for entertainment.

As per a study, 29% of cell phone owners today believe that their cell phone will be the primary device for their entertainment needs in the future, but still won’t replace a T.V or laptop.  Instead of reduction in the number of devices owned by each individual, the number is growing. Less is no longer ‘more’. Devices are pouring in with overlapping capabilities and with very little thought on how they complement each other. Smartphones now have capabilities equivalent to those of a camera, whereas cameras are now coming with the capability to commute.

There is a lot of innovative technology that is pushing the boundaries on what we can do, but take it out of context and it just doesn’t work. Use of technology is really about respecting the context, usefulness and identifying pain-points, which will help making simple improvements using the appropriate technology.

Recently, I came across this project called “Pebble” which uses technology in the right context. ‘Pebble’ is a customizable watch. One can control iPhone apps using this watch. What struck me was the usability and usefulness of a watch in different scenarios. Users can read important messages while running or change the music track playing on a docked iPhone. Wristwatches are handy at all times as compared to a mobile phone because of its form and function. While running, working in the kitchen or just when your hands are dirty – accessing a watch for information makes more sense than a phone. Taking advantage of hyper-accessibility and the fact that it can be connected to mobile phones, a mere wristwatch can be used to control mobile phone applications.

Here is an example that does not introduce another smart device but use the technology in proper context.

Ubiquitous ComputingComputing Device







Image Credit: iphonehacks, kickstarter

Technology has reached a point where it is becoming disruptive – it’s coming in between us and our activities, and each other. On a cross channel ecosystem, technology can help fulfill inefficiency of one device by the advantage of other devices in the ecosystem. The question now has shifted from “What can be built” to “What should be built?” What are your thoughts?

  • Pramod

    what is the price for this ???

  • Anshuman Singh

    Interesting observation. If you look at our own eco-system, nature rarely provides for overlapping functions. Thinking on the same lines it may just be part of a evolutionary process – where the fittest will survive. Although, it may leave us with some bare-minimum standards (e.g. GPS positioning, Auto-backups, remote-wipes etc.) – many of them were unheard of in the previous versions of the same product.

    Pebble, in my mind, is a subjective opinion. There’s an increasing number of people who have stopped wearing watches. As Ken Robinson put in his TED talk (quoting his daughter) the aversion to mono-function devices. People currently wear watches, partly out of habit and partly due to lack of an alternative (until recently).

    Think of it this way, your brain needs to know the time (not your eyes). Time could be communicated by many different means, it’s just that a display on the wrist seems to be the most convenient (at this point) – watches themselves may disappear as a category (the way we know them) in few years – just how film did.

  • Pranab Das

    Technology is not only disruptive, in the sense you mentioned, but also, IMHO, aggressive. It tries to transgress turfs instead of discovering new turfs.

    I believe there are newer ways to put our energies on resolving some fundamental problems instead of thinking that others’ commercial success can be reaped for easy bucks, always.

  • cyanotrix

    Sakshi the views that you have addressed is a very valid one and which something people are forgetting in today’s world. Technology was supposed to ease our lives and help us make more time for ourselves, friends and family but exactly the opposite seems to be the case. Technology has instead increased the level of stress in people and the effect is so subtle that people fail to notice it. Although the concept of technology in the context seems to be a nice idea but i doubt if it’s going to be of any help. for ex : this pebble which can control your average cell phone can go on to become an extra indispensable accessory to cell phones in the future thereby adding one more piece of junk to a long list that we already carry. I feel something revolutionary should come along that can well and truly replace todays technology.