Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

The Earthquake Felt Around the World Through Twitter

Posted on: 26 August '11

By now, most of you know that on August 23rd at 1:51 PM, millions of people from North Carolina to Ottawa felt a 5.9 magnitude earthquake that lasted about 45 seconds. Luckily, as I write this, there have been no reported fatalities or major damage and that’s the most important thing. In the time constrained and compressed world that most of us live in, I unwittingly found all I needed to about this event in 140 character increments over the course of approximately 10 minutes. As a result, after years of skepticism, the value of Twitter as a communications vehicle started to crystalize for me.

Here’s the background on how this unfolded for me. I was on the phone talking to a colleague when the shaking started and so we agreed to hang up to figure out what was going on. Instantly, I saw the Tweets posted on myTweetDeck dashboard. Two Forrester analysts commented from Cambridge that they felt it; MindTree Minds at a client location in Charlotte chimed in; as did a few others that I follow in Philadelphia and in the suburbs of Baltimore. Within a few more minutes, I received Tweet updates that the Pentagon was being evacuated and the White House could be next; that WDC and NYC airports were temporarily closed and the New York City MTA was reporting no major service interruption on city subways and buses. There were more updates that followed, including reports of sporadic cell phone service. Finally, when it was confirmed that the earthquake did not bring devastation, it was time for West Coast Americans to make fun of their East Coast brethren for making news about nothing. It only took about 10 minutes for those to hit.

There was a sprinkling of ‘old’ communication channel in use too: I received a phone call from a concerned colleague in India who read the Reuters headline on his Blackberry. Since I was working from home, I decided to turn to another old communication channel to learn more: I turned on the TV… None of the news outlets I turned on gave me any additional information that I hadn’t already learned through Twitter. In fact, none of them were able to give me the information I wanted in the short amount of time I had to devote to this “non-story,” but an interesting one nonetheless. Yesterday and for the foreseeable future, 140 character tweets allowed me to process and put in proper perspective the latest news event that “rocked my world.”

This experience had me asking hypothetically: How did any of us learn about life’s happenings before the advent of Twitter and smartphones? In other words, how did we survive just 5 years ago?



Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.