Hello and welcome to MindTree’s Blog dedicated to marketing!
This is a particularly interesting and challenging time for the role of marketing at MindTree and within the India IT and R&D Services industry as a whole. In my opinion, it has never been more important to differentiate the MindTree brand than it is today—and that includes the early days of the Company in 1999-2001 which I was a part of. In a saturated market during troubled economic times, the companies that successfully do this will grow and prosper. Those that don’t will cease to exist… it’s that simple. When we started MindTree, our objective was to become a provider of choice for eBusiness integration services. Today, I am happy to say that we are one of the few companies that has survived as an independent company and completed a successful IPO.
But as in life, the challenges are greater today than they were yesterday. We recently announced our intention to become a $1 billion company by 2014. And we are no longer just an eBusiness company, having reorganized across 6 business lines. The impact of this reorganization on marketing is enormous. While I feel we are up to the challenge, as they say “the proof is in the pudding.”
What is our brand strategy for this reorganization? What social media channels are legitimate vehicles for brand growth and lead generation? How do we gain mindshare of the analyst and advisory communities? These are just a few of the questions my team and I struggle with every day.
So stay tuned to this blog as we take you along on our journey. My colleagues and I will also share our thoughts on marketing principles, best practices, case studies… anything and everything marketing that we feel is of interest. And we’d love to hear from you so please share your thoughts.