Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

How to Ideate – Part 2

Posted on: 20 September '11

In my last post, I discussed about the principles on generating breakthrough ideas and innovation. In this post, we will try and apply those principles in different contexts.

What next in social networking?

  1. Combining two universes: Online social networks are still an emerging phenomenon. For those of us who are not fully into it, what’s the powerful way to connect with our friends? Why, with the mobile, of course. The mobile service provider even records how much time we have spent with whom. What if the two were connected? With the mobile, we can even discover our friends when we go out. Imagine your mobile telling you your uncle has come to watch the same play, or the same football match (if you’ve decided against watching cricket for a while).
  2. Cut out essential actions in the life cycle: How can we cut out the time consuming part of uploading an album? How can updates be automatic? Updates on going to a restaurant, on attending someone’s marriage, or traveling to another city, for example.
  3. Access to Information: Can Facebook advise me on which restaurant to visit, what book to buy, or even which job to join? Think! Amazon has cleverly combined book lists with LinkedIn. Why restaurants have not done that with Facebook, I wonder. More people will find more practical uses of Facebook when such connections happen.
  4. Matrimonials and Facebook form a natural connection in my mind. You can discover more about a person in Facebook than in a formal date. This has to happen someday!


  1. Combining two universes: TV and internet convergence happened in technology, but not yet in entertainment. Can I verify if the data provided in the TV panel discussion are true? Can I have an online buzzword analysis of the debates, and decide which one to view? Can I select the news channel with least decibel levels, or the one liked most by my friends? Not yet.  Is it possible?
  2. Access to Information: Whenever someone participates in the debate on corruption, can I see the number of cases pending against him/her? Or select a movie based on popularity? Combining with social networking, can I select a movie most liked by a specific set of friends?

Online Travel

How can we combine different universes in this context?

  1. Combining multiple universes: All online travel networks have already combined air travel (and rail travel) and hotels. What else can we combine? Well, what else we do when we travel to another city? It depends on why we have traveled there. We naturally need cabs, restaurants, bookshops, gift shops, cinemas, maybe even cultural programs. Even doctors may be necessary sometime. Has anyone done that yet? Is that an opportunity?
  2. Access to Information: Not just that, two friends from Houston and San Jose on business travel to Boston can meet over dinner during their free evening if the universes of online travel and mobile services are combined.


  1. Combining two Universes – education and social networks
    1. Kids love Facebook, and would love to avoid classrooms. Can teaching become a “game” where the teacher posts views, assignments and even quizzes on her profile?
    2. When we do this, we discover unprecedented power. One can suddenly benefit from peers in different schools (across the world), and different experts as well.
    3. Examinations become easier and more fun, with peers rating continuously. Examination fear is usually driven by the unexpected consequences of the final examination. This fades away, as continuous learning becomes the norm.
  2. I leave it to the reader to discover which other principles have been applied in this example. Incidentally, this will lead to new issues, and we need to anticipate those.


We just reflected on the simple principles we observe in our favorite products, and applied them in other contexts. Let us not stop at admiring successes in the market. Let us be inspired to apply their success principles in our own offerings.

Would like to hear from you on this.



Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Raja Bavani

    Kalyan, I read both Part-1 and Part-2.

    Very well written blogs with lot of original ideas.

    While listening to a music program on a TV channel, can we browse through the motion pictures of other channels (without sound of course)? At present it is possible to stay on a channel and view the programs (in text) of other channels.


  • Rama

    Nice ones Kalyan.

    Just building on the theme of Friends, can I “categorize” my friends on what I “like” about them and “follow” them for that. One category may be friends whom I respect for their Book Choices and another for their Culinary Tastes and yet another for their Sports behaviours.

    Your concepts are very powerful. I will want to add one more – is this how “nature” responds or is it anti-natural? I believe going forward sustainability is going to be a key word.

  • Byomakesh Debata

    Respected Sir,
    I deem the pleasure to post my opinion in this open discussion.Rightly, you have said ‘combination of two universes’, because our traditional teaching pattern always emphasize on memory orientation, i mean ‘Think how to learn’, which put a lot of pressure on students. where as seeking the help of social networking like facebook and all,where they are more interested in, we can encourage them to open up and to ‘learn how to think’. I invite your valuable suggestions and ideas. Thank you