“A firm is successful when the costs of directing employee effort are lower than the potential gain from directing.” – Clay Shirky
Improving employee efficiency and productivity is one of the larger objectives of any enterprise. To enable employees to be efficient and productive, enterprises have embraced a myriad of approaches including processes, templates, guidelines and focused productivity applications to name a few. Majority of the employee enablement approaches would not have been possible without strong evolution and improvements in enterprise technology platforms.
Enterprise portals have been widely used within organizations as a platform to deliver applications, processes etc., that contribute to employee enablement. Organizations consider enterprise portals to be flexible, scalable to their employee needs and changing business requirements. Even though there have been tremendous amount of progress in the Enterprise portal space (including intelligent search, tag based navigation, social features, intelligent templates, support for rich media like videos etc.), organizations are still facing myriad of challenges, most notably around employee engagement – and it is obvious that without proper levels of engagement it is difficult to enable employees to be more productive and efficient.
Web sites that are hugely successful seem to be following some common traits –
The “Connect” part of the engagement can be achieved through an easy to use and minimal user experience that will enable the users to traverse to the depth of the intranet with minimal training curves.
The “Re-visit” part of the engagement is more complex, and a mix of simplified features, functionalities like feedback, social collaboration and core dependencies have to be created on the portal in terms of content and applications.
The Information part of the engagement can be achieved by making the intranet interesting enough for employees –
The above points are some key thoughts on how any organization can create engaging Enterprise portals. In my next post we will turn our focus to one aspect of an Enterprise portal and see how we can make it engaging.