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02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

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Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Introducing Cartlogs: A new take on Innovation

Posted on: 28 July '11

We get this often, “Help us make our KM programs successful. We have one of the best intranet sites money can buy”.

Our response has been simple, aged (like good wine), unchanged (like Monroe’s B&W pictures) – “Technology is just an enabler. Focus on the culture”. This leaves the recipient of our advice even more confused. My posts, going forward will focus on demystifying our advice. I will of course talk about tech-nology and its impact on behavior.

When we say focus on the culture, we largely point to the natural motivations of participation, innovation and dissent. I do not wish to delve into the theoretical constructs here, and I guess you get the idea. I would rather spend time on the things I believe we do, that help us get better.
So, let’s begin on a less serious note.

Young Mindtree minds (less than 30 years) roughly make 70% of our population. People join us from college campuses and other companies – that’s a big number too. Telling them how to enhance the intellectual capital of the company and soliciting their alignment is not very exciting all the time. So we turned to creating cartoons, like the ones that appear on our knowledge boards. See a picture of a knowledge board below – they are positioned right opposite our office elevators.

Knowledge BoardThe impact on people and its adoption has been phenomenal. We discovered a new and exciting way to communicate! I will share them on a brand new section called ‘Cartlog’ on Mindtree Blogs, for the world to see and take away. The term ‘Cartlog’ was derived by us, from the words – ‘cartoon’ and ‘blog’. An innovation, if good enough, can open up many doors and in my opinion, Cartlog is going to set a benchmark for corporate blogging. Cartlogs are aimed at delivering the content through a visual medium, making consumption easier for readers on the go.

I will share with you stories on voluntarism. People volunteer to champion communities, help others in need, participate in activities where they see a larger good; but apparently there is nothing for them in the short term. Our annual nerd-fest, Osmosis, shows better participation each year. How do we make this possible?

I will also talk about innovation. How do we operationalize it? When we say we have a job to do, it does sound boring and is literally synonymous with doing something someone else wants done. Innovation does help drive us out of bed and look forward to the brighter day ahead. Notice the “er” in brighter, that’s the importance of innovation.

Lastly, I will talk about the power of GenY. It is something amazing to find four generations working under the same roof for the first time in the history of work. The IT and ITES industry has a bigger challenge and opportunity at hand given the sheer volumes.

The post that follows immediately is a cartlog, first from the series titled ‘KMed’. Stay tuned and don’t forget to drop in a line. I am waiting to hear your thoughts and comments.



Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha

    Dear Sir,

    In a time when the world moves at warp speed, Cartlogs (I really like the way this word has been coined!) should indeed be a great learning space. The impact level should also be very high with this innovative and very creative method to communicate and stay connected because of the enhanced power of retention and recall of cartoons.

    As Margaret J. Wheatley said in her great article on ‘The Real Work of Knowledge Management,’ Knowledge Management is not just about technology. It is all about the human dimension too. “It’s important to remember that technology does not connect us. Our relationships connect us, and once we know the person or team, then we eagerly use the technology to stay connected. We share knowledge because we are in relationship, not because we have broader band width available.”

    Thanks and regards,


    • Thanks Geetha for your comment. Very apt. The credit for naming this ‘cartlog’ goes to Ragesh Nair (from our Marketing team). We had less interesting names for that internally. The cartoons get published under the name ‘KMed’. Pronounced KM-ed or K-Med (as in prescriptive) :-). We just posted the cartlog today. Do let me know what you think.