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05 August '14 | Debjyoti Paul

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30 July '14 | Debjyoti Paul

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03 June '14 | Giridhar LV

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May the fastest to market win: Three reasons to go agile in your digital transformation

Posted on: 16 March '15
Peeyush Dubey
General Manager, Marketing

Hear that sound? It’s the sound of innovation whizzing by. And don’t blink! Or you’ll miss the next one. And the next.

Everyone is clamoring to woo and win customers with the sleekest, shiniest digital experience before the competition catches up. Why? Because customers no longer just wish for intuitive interfaces, personalized treatment, and real-time fulfillment-they demand it-and a competitor’s offerings are just one click or thumb swipe away.

How do you beat the clock and deliver before the rest? (If you want a quick answer, you can click here, but I suggest you read-on because it keeps getting interesting).

Digital initiatives are complex and need deep technology expertise. It’s not always easy to nimbly maneuver through the development process. There are several development approaches to choose from, the most prominent being waterfall or agile. But when it comes to achieving faster time to market, agile is most definitely the stronger bet.

Change be nimble, change be quick

If you think you can wait around for six to nine months before you deploy a project-forget it. The digital landscape will change, and you’ll no longer be relevant. If you’re going to go digital, you’ll have to go agile too. Here are a few reasons why.

  1. Deliver early and often
    Bottom line: It’s fast. Agile’s short development sprints promise new features quickly and frequently, giving you “first mover” advantage with faster time to market and immediate returns. The stats prove it’s so: 83 percent of developers indicate that going agile resulted in faster time to market.
  2. Faster ROI
    Agile development gets your digital initiatives to market faster, bringing immediate returns while you continue to develop future iterations. You may even make more money-86 percent of businesses using agile attribute higher profits to the agile development process.
  3. Ample flexibility
    Developing digital initiatives is similar to renovating an old house; you never know what you’ll find, so always expect the unexpected expense. With agile development, you can throw in the new or changed requirements with the next iteration and see results within weeks. Developers agree: 92 percent say that agile helped them address rapidly shifting priorities and project requirements.

Now more than ever, faster time to market determines success; because no matter how exceptional your digital experience is, it won’t matter if it’s yesterday’s news by release date. With so much on the line, you can’t afford to wait. You know it, and your competitors know it. The trick to making it happen is simple: Think big, start small and move fast with agile development. Keep that in mind, and you’re well on your way to setting a new customer experience standard and leaving everyone else in your digital dust.

We will be at MarTech. Let us continue the conversation there.

Make digital real
Download the free Mindtree eBook, How to Transcend the Digital Fairy Tale, to see how to take your digital initiatives from concept to execution.

Peeyush Dubey

Peeyush is General Manager, Marketing at Mindtree responsible for Field and Regional Marketing strategies globally. His experience ranges across marketing of services, solutions and products to world's largest enterprises.