As the SAP TechEd event rolls around, it’s time for partners and customers to discuss latest innovations and best practices. Mindtree’s mPromo application around Mobile Trade Promotions Management has made the cut as one of the top innovations on the SAP platform!
A fundamental element of innovation is to look beyond the obvious, discover possibilities and then lead from the front in providing a solid value proposition. We discussed these possibilities in our blog titled Trade Promotions Management in the Digital Age.
What are some emerging trends that the mPromo application addresses in this area of significant spend for brand organizations?
The world is mobile
Providing an interface on smart phones and tablets are the obvious frontiers. The real possibilities arise from empowering stakeholders including retailers to provide a rich and meaningful experience that was previously thought possible only in science fiction movies. Other options include drill down analysis based on real time consumer demand, or monitoring local events and re-adjusting investment funds to the right locations and products through geo-spatial analysis. The mPromo application pushes the mobile frontier to enable new possibilities.
The world is social
mPromo integrates seamlessly with enterprise processes. That’s table stakes. But allowing stakeholders to collaborate using a unified calendar of events which is being constantly updated with performance data is the new frontier.
The world is on the cloud
Planning application migration to the cloud and integrating with enterprise IT landscape is the usual. Allowing stakeholders to embed social, local and enterprise data into a meaningful real time trend display is breakthrough innovation, and doing that while adhering to security and architecture guidelines is icing on the cake. The changes in the digital landscape today must be matched by the ability to innovate as quickly as possible.
To know more about the app you could visit the following stores:
You’ll know why it’s on the list of top innovations on the SAP platform.