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Rise of the Phy-gital Store: New York Dinner Event Round Up

29 September '14 | Debjyoti Paul
Retail CPG |

Wallet, wallet, everywhere…

05 September '14 | Adil Shabbir
Banking, Financial Services & Insurance |

How Holiday Readiness Testing is different?

20 August '14 | Abhishek Raj
Testing |

Public Cloud or Private Cloud – more than just the cost…

14 August '14 | Giridhar LV
Infrastructure Management |

The Human Element: Not to Be Forgotten Amid Technological Innovation

14 August '14 | Vijay Balakrishnan
Consumer Packaged Goods |

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul
Consumer Packaged Goods |

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul
Consumer Packaged Goods |

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh
Consumer Packaged Goods | Digital Business |

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani
Infrastructure Management |

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV
Infrastructure Management |

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli
Digital Business |

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan
Digital Business |

What does a mobile user want?

In a fast evolving short cycle mobile ecosystem, it is perhaps worthwhile to understand shifting consumer habits from the lens of a mobile ecosystem. Here are key highlights:

Mobile Devices

  • Owning the ‘cool’ brand continues to be the leading purchase decision factor
  • Large device size and longer battery life might be perceived as important purchase decision factor for an utilitarian consumer
  • Some brands have had some level of success by marketing a high resolution camera
  • Given its multi-faceted functions, tablets and smart phones are viewed as substitutes for MP3 music players, point-and-shoot cameras and navigation devices

Mobile Connectivity

  • Increasing number of mobile consumers are connecting over Wi-Fi given the advantage of speed and reliability over cellular connections
  • Tablet owners view Wi-Fi as a cost saving measure, reducing or even eliminating the need for a data plan, and reduced device costs
  • High purchasing power implies consumers are willing to pay a little more for 4G (higher speeds) compared to the existing 3G connectivity

Mobile Applications

  • As the mobility market matures, there is a growing expectation for native or responsive applications for the frequently used services (email, social networks, news, video etc.)
  • Downward trend of application downloads and average app spending is a growing sign of a demanding and selective consumer

Mobile Carrier

  • Given the elementary function of making voice calls, quality of voice coverage continues to be the leading factor for carrier preference
  • Quality of data coverage is an important factor, given the new trend that the consumer spends more time accessing data than voice on a smartphone
  • Availability of a specific device in the plan offerings might be important for a tech savvy consumer
  • Overall data, SMS and voice plan costs, and availability of family plans might be important for a utilitarian consumer

Bring Your Own Device

  • Growing number of consumers want to leverage convenience of using personal device for work
  • Well regulated mobile app ecosystem implies less worry for corporate IT support – good news for the mobile consumer!

Overall, with the growing number of mobile devices, services and carriers, the new age mobile consumer continues to evolve and seek better ways to unlock the potential of the mobile ecosystem.


  1. Deloitte: 2013 Global Mobile consumer survey