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02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan


Posted on: 28 September '10

September 2010 marks the one year anniversary of my first “all-things marketing” blog on the Mindtree Web site. As I look back, we have engaged in many conversations in the last 12 months: on topics such as social media, strategic account management, metrics, ROI, thought leadership, brand strategy, agility and budgets, just to name a few.

Interestingly, my blog that got the most reaction in the last year, as measured by the number of online conversations I had through, LinkedIn and Twitter, was my posting on “Mindless Marketing.” In it, I discuss how sometimes the simplest marketing programs we do-like hosting our clients and prospects in a hospitality suite at a mid-summer’s night ball game-are the most effective. I guess the lesson learned is that marketers shouldn’t always “over think” things; that while the marketing mix is changing in so many ways, some things remain the same. One of those things is planning activities that bring one closer to their external stakeholders.

So what will we talk about in the next 12 months? I feel marketers will continue to put our thoughts (and budget) towards interactive marketing as we continue to look for accountability and ROI in everything we do. A recent Forrester Research report, entitled “2010 Marketing Budgets Rise Cautiously,” shares the results of the Company’s survey on 2010 budget trends. One of the trends Forrester discusses is how important accountability has become for marketers and that, as a result, we are moving away from activities that are hard to measure and expensive. Activities such as sponsorships, trade shows and traditional media (print) tend to have low accountability. Investments such as a company Web site, social media, Webinars and email marketing tend to have higher accountability.

I still recall the conversations I had with our online marketing team about the importance of doing a marketing blog.  I was skeptical that anyone would take the time to read it. As it turned out, I was wrong and I’m glad I was. In the last year, I have engaged with many bright people who have given me different angles or ways to think about certain subjects. And for that I am grateful.

I look forward to the next 12 months.

Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha

    Thanks for sharing so much with us during the last 12 months!

    This is an enormous learning opportunity even for a non-marketing person like me.

    Thanks and regards,


  • I am glad you began to blog. I learnt a lot.

  • Thanks Geetha. This is the exact reason I continue to enjoy doing this.

  • As always Lubna, thanks for your kind words.

  • Thanks for sharing Joseph.It’s a very good learning experience… I look forward….

  • Joe King

    Thank you for reading and I hope you continue to in the year ahead. I learn as much from the dialogue as you do.

  • Vijay. M

    Hey Joe,
    Congrats on achieving a milestone with your marketing blog!

    I think who ever has read you blog has gained from it and also contributed positively thus making it a platform for constructive collaboration. Go on!

    Regards, Vijay

  • Joe King

    Thanks Vijay. You remind me that I need to start cracking on my next posting!