Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Sir Roger Bannister and Marketing

Posted on: 06 April '11

I’m attending the Forrester Marketing Forum and ironically I was reminded of the story of Sir Roger Bannister. For those who do not know him, Sir Roger Gilbert Bannister, born 23 March, 1929, is a former English athlete best known for running the first recorded mile in less than 4 minutes. Bannister became a distinguished neurologist and Master of Pembroke College, Oxford, before retiring in 2001. I think you’ll agree that this is quite an impressive career on many fronts.

After years of trying, Sir Roger broke through the physical and mental barrier of the first sub-4:00 mile in May 1954. Interestingly, the 4 minute mark was then beaten 10 more times over the next 4 years. But Sir Roger will always have the distinction of being the first to accomplish this.

You may be wondering what Sir Roger Bannister’s running the mile has to do with marketing? There is logic to my thinking. I will explain when I update this blog on Friday with highlights from the great presentations I am attending here in San Francisco.

Stay tuned!

Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha

    Dear Joe,

    Thank you for this post. Shall look forward eagerly to your update on Friday.

    Yes, Impossible is Nothing! Muhammad Ali, “The Greatest,” Heavyweight boxing Champion who was supposed to “float like a butterfly, sting like a bee” once said:

    “Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

    Way back in 1983, Kapil Dev was the captain of our Indian cricket team in the World Cup. He strongly believed that the word “impossible” had no right to be in the dictionary or in anybody’s vocabulary for that matter. Here was a man who had the Vision, the Mission, the Strategy and the Passion too. Add to this the fact that he ‘Dared to Dream’and also had the leadership qualities to effectively communicate his vision and his dream to his Team. And last but not the least, he led by example. The result: India won the World Cup for the first time beating the mighty West Indies in the Finals.

    And now, after 28 long years, Dhoni and his ‘Dare’devils have actually dared to emulate Kapil’s Devils and have made us proud!

    Thanks and regards,

    Geetha