I’m attending the Forrester Marketing Forum and ironically I was reminded of the story of Sir Roger Bannister. For those who do not know him, Sir Roger Gilbert Bannister, born 23 March, 1929, is a former English athlete best known for running the first recorded mile in less than 4 minutes. Bannister became a distinguished neurologist and Master of Pembroke College, Oxford, before retiring in 2001. I think you’ll agree that this is quite an impressive career on many fronts.
After years of trying, Sir Roger broke through the physical and mental barrier of the first sub-4:00 mile in May 1954. Interestingly, the 4 minute mark was then beaten 10 more times over the next 4 years. But Sir Roger will always have the distinction of being the first to accomplish this.
You may be wondering what Sir Roger Bannister’s running the mile has to do with marketing? There is logic to my thinking. I will explain when I update this blog on Friday with highlights from the great presentations I am attending here in San Francisco.