Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Some Brands Never Get Old

Posted on: 15 December '10

Last week, I attended Mindtree’s Software Product Engineering (SPE) Customer Council in Monterey, CA. It was great to see our client invest their valuable time to spend 1 ½ days with us and each other, discussing industry trends and issues.

Group CEO S. Janikiraman (Jani) kicked off the event on day number two. To watch the first 5 minutes of his comments, I invite you to watch the video below:


In the video, you’ll hear Jani talk about the making of Mindtree’s visual identity, and how it was created by a then 14 year old young man stricken with cerebral palsy.  Having been with Mindtree for over 11 years, I must have heard that story over 3,000 times…literally.  But I found myself drawn into Jani telling the story once again.

And it struck me that some brands, and what they stand for, never get old.  I am proud to say that is how I feel about Mindtree’s brand.  There are many that are much more well known; and it’s part of our marketing charter to change that. But for a brand to so accurately capture what it is that a Company’s mission, vision and values stand for, I’ll put my money on Mindtree.

Enjoy the holiday season.

Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha Chandar

    Dear Joe,

    Greetings of the Season and a Very Happy New Year to you and your family.

    Looking forward to a lot of learning from your blog posts in the New Year!

    Thanks and regards,


  • Nice post, Joe. This little kid really captured the essence of MindTree. Happy Holidays.

  • Joe

    Thanks Geetha. Happy Holidays to you and yours. I look forward to more interaction in 2011.

  • Joe

    Thanks for reading and commenting all through 2010. I hope you will be able to join our Webinar on January 5th? Happy New Year.

    Cheers, Joe

  • Geetha Chandar

    Dear Joe,

    Happy 2011!

    This is my ‘Trivia of the Day’ in my blog:

    “This Company, the world’s largest in its category, recently changed its logo for the first time in its 40-year history. Since it is now a well-known brand, it has made its logo a wordless one. Name it. (The Strategist Quiz dated 17th January, 2011).

    And the answer is:
    In March, Starbucks will celebrate their 40th anniversary with the launch of a new logo and identity. Howard Schultz says that the new logo embraces and respects their identity plus evolves the company to a point that’s more suitable to the future. In this video, the CEO says that the logo is at the core the same – the love of the coffee – but by putting the Siren outside the original logo it allows the company to move beyond just being a purveyor of coffee.

    And the words “Starbucks” and “coffee” have been dropped from the logo!”

    Would love to know your expert views on this “wordless” logo change by Starbucks please.

    Thanks and regards,