Last week, I attended Mindtree’s Software Product Engineering (SPE) Customer Council in Monterey, CA. It was great to see our client invest their valuable time to spend 1 ½ days with us and each other, discussing industry trends and issues.
Group CEO S. Janikiraman (Jani) kicked off the event on day number two. To watch the first 5 minutes of his comments, I invite you to watch the video below:
In the video, you’ll hear Jani talk about the making of Mindtree’s visual identity, and how it was created by a then 14 year old young man stricken with cerebral palsy. Having been with Mindtree for over 11 years, I must have heard that story over 3,000 times…literally. But I found myself drawn into Jani telling the story once again.
And it struck me that some brands, and what they stand for, never get old. I am proud to say that is how I feel about Mindtree’s brand. There are many that are much more well known; and it’s part of our marketing charter to change that. But for a brand to so accurately capture what it is that a Company’s mission, vision and values stand for, I’ll put my money on Mindtree.
Enjoy the holiday season.