Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Four steps to get started with your Mobility roadmap

Posted on: 12 August '13

Only 40% of all companies surveyed in 2012 had a clear roadmap of where they wanted to go with their mobile initiatives. However, they expect to deploy more than 25 mobility applications over the next two years.

As mobile becomes a critical channel for B2E, B2B and B2C alike, business and IT leaders are increasingly facing challenges on:

  1. Alignment of enterprise business technology portfolio (applications, data, processes)
  2. Selection of the right medium to address the channel (apps, mobile web, hybrid)
  3. Developing and prioritizing a roadmap to guide investment decisions
  4. Calculating ROI given the constraints that inhibit true business value

The key questions become:

  1. Should we invest?
  2. When?
  3. How much?
  4. And how should we start?

In this paper, we present a simple four-step process to get started with your mobile roadmap:

Mobility Technology



  1. Create a universe – Define candidate applications across business functional and operational areas to develop a bird’s eye view of needs.
  2. Assess change considerations – Understand what it takes to build those capabilities and what the expected benefits are
  3. Develop a roadmap – Create a roadmap keeping resource needs, dependencies and realization of benefits in mind. Create a governance structure and specifically provision of creating it.
  4. Kick off quick wins – Most important, set yourself for success by kicking off quick wins. These fuel the roadmap realization.

What are your thoughts on these? Please feel free to share your comments. Read our whitepaper titled “4 Steps to getting started with your mobile roadmap” to learn more.

Ramasubramaniyan Srinivasan

Ram is a Principal Consultant with Digital Business and Consulting group. He has over 12 years of experience consulting and delivering projects in the communication and mobile solutions space. He is passionate about the technological changes around Mobile and Social that disrupt the world of business. His interests lie in quickly understanding the business layout internal and external to organizations and delivering compelling solutions. Ram holds an MBA from IIM Bangalore, India and Bachelors in Electronics and Communication Engineering from Pondicherry University, India. He is a keen follower of the startup space and looks forward to bringing these technologies to impact the society at large.