Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

The gap between mobile and enterprise content

Posted on: 21 November '13

Think about it. Can you access your company’s intranet on your mobile phone? Is that strategic, top priority collaboration platform that was just launched available on mobile?

Chances are that the answer is a resounding “No”.

According to Gartner, 60% of the mobile workforce will own a smartphone by 2015. Given that trend, how should we be thinking of how our organization’s revenue and cost drivers are linked to mobility?

There are 3 main observations I have:

  1. Putting user experience in the right context
    Consistent UX is an integral part of a multi-channel experience. The user experience of applications must be thought through for all channels including the good old PC as well. Moreover, there is a difference between functional UX and an aspirational UX when it comes to enterprise applications, data and processes. One approach for reviewing the experience is to begin by evaluating the most frequent use cases, addressing them across multiple mediums and enabling a unified flow of the entire business process across various stakeholders. Training needs and adoption will both be positively influenced, and it will also be a step towards the point of arrival technology strategy.
  2. Mobile enabling your application stack
    How many times have we seen the message “Mobile phones are not yet supported”. I’ve seen this message on WebEx and SharePoint sites where I would’ve least expected such an experience. The basic technical hurdles that prevent an operational multi-channel application should be tackled first so that core business processes can be quickly enabled on multiple channels. These inherent capabilities should be top priority for CIOs when they evaluate product platforms and integrations. Delighting geeks such as me – who want to change a phone every month and expect that the new device be supported by my IT team – should probably be the next level on the food chain. This priority will be justified as “seamless web” is made possible through technologies such as HTML5 on mobile devices.
  3. Evaluate capabilities on cloud platform
    The cloud is no doubt a trend that has tremendous benefits for business. When it comes to mobile enabling your workforce, the cloud platform may be able to provide technology stack benefits that mitigate the mobile challenges. So apart from reducing TCO, and providing a faster time to market, the cloud platform may help resolve the mobility challenge as well.

There is no doubt that there will be security challenges to contend with. But knowing that productivity gains in the emerging digital world can be almost 25%, and then doing a simple calculation with your costs and customer experience may provide just the right impetus to help prioritize and push the agenda much faster.

To review a framework on how to develop a mobility roadmap, download our white paper on mobile roadmaps that clearly outlines the 4 key steps.