Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

The journey so far…

Posted on: 04 October '10

On the way back from a business trip I was reflecting on how simple it is today to plan and realize a trip. A few clicks and that’s it. It couldn’t have been simpler. The travel industry has been changing like never before. And I realized that in my journey with Mindtree spanning more than ten years, we have been no strangers to the world of Travel & Transportation and the changes within it.

Having spent the better part of the last decade helping the leaders in this domain realize more value from their IT strategies, we now pride ourselves on helping them maneuver change as they take the leap to growth.

We have seen successful engagements with some of the largest organizations in the travel domain around the world. Along the way we answered questions that are operational, strategic, complex, mission-critical or even intricately technical. Whether it’s building a mission critical system to do flight planning that ensures safety of over 100 million passengers or eCommerce solutions for a global audience. We have been a part of the change.

Our client portfolio encompasses airlines, car rentals, hotels, technology solution providers in the travel space, leisure companies, GDSs, and agencies amongst others. Our focus has been to help them develop, deploy, and support information systems with a time-tested outsourcing model. I intend to share more of our experiences, best practices, and insights gained over the years through this blog. This blog will hopefully become a knowledge well of learnings, thoughts, and ideas coming from intriguing world of Travel.

As part of our endeavor to work with new challenges and remain abreast with the latest developments in the Travel & Transportation world, we continue to traverse the globe at some of the biggest events in the industry. In fact, we are one of the sponsors at the EyeforTravel’s Travel Distribution Summit in Chicago on October 13-14th. I would like to extend a warm invite to the same. Click here to know more about the event.

I look forward to your interaction on this blog as we continue our journey through technology, change, and new relationships. I welcome your comments/suggestions to make this blog an interactive one.

  • With the advent of User based Customized search ability provided by Google and their current RnD activities in enabling Vertical search for user, the world is going to be a more interesting place. As these features brings in a whole new promise of customized search results based on a user’s ‘webbing’ history, new opportunities open up for businesses to perform targeted marketing in its true sense. All this while, ‘Targeted marketing’ has only been a jargon and a sales pitch for the online Ad community. However, all of that is going to change in due course. This brings in a lot of bright horizons for Travel and Leisure industry as it does to other industries, however T&L probably will benefit the most from this paradigm shift in search capabilities. Why you ask? Well, anyone will agree that T&L products and services are extremely personalized…specially Tour package customization, itinerary selection, destinations, events etc….and with the broad customer segments related to budget, destination, interest etc. think what can be done to target them using Customized search and Vertical search options.

    A quick example: Assuming I am looking for a short vacation spanning 7 days only, with a budget of $5000. I want to go visit Venice but am not sure what attractions in Venice are of my interest. I generally like old monuments, old paintings and places of historical importance. I am a big time photographer and like to capture nature and scenic beauty.

    Now this is what Google search will do if ‘Web browsing History’ option is ‘on’ for the user. The Google crawler will use information related to the user’s interest like photography etc. (as mentioned above) based on his browsing patterns, information available over various social media sites and online profiles. It will identify how frequently the user uses various online applications like flicker, Orkut, Facebook. twitter, forums, blogs etc and what type of information he posts and share. So overall, Google is building a profile for this user based on his online presence and his life over the internet (or maybe Google already has!) and then matched these keywords and phrases with various websites, blogs, forums, ads etc and provides the results to user.

    So what is in it for me? Well if your organization is into Consulting for T&L companies, you could always help them with Customer segmentation (as the previous segments are not going to work efficiently anymore), help them re-design their packages, offers etc., help them re-design their website with these information and perform SEO afresh, help them collect better user data (or should I say user web behavior data) from various online resources and utilize that for marketing campaigns/segmenting etc. and a new world opens up…

    A company who will do all this is bound to reap the benefit from the paradigm shift that is happening now and in near future. Further, vertical search abilities will change the face of search…people are already calling it the Web 3.0!!!! Are you ready???