Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

VSPP and License Agreements

Posted on: 04 April '12

Coming from a product development background, it feels great to see a product that begins to meet the vision you had at the start. However, beware of “License Agreements” that can derail all your dreams and plans. We almost came close to this when we were confronted with the licensing agreements that VMware has created for its various products. For the Public Data Center (DCs) edition of its products, VMware runs a program called VSPP and the most recent one states that DCs can use one of the two software bundles only – vCloud Standard and vCloud Premier.

Both these bundles include the entire Cloud stack and the Virtualization platform required to setup an IaaS offering. We have a solution for IaaS, which was built on the premise that vendors like VMware will supply the basic platform. There will also be room for other players in the management layers parallel to vCloud; well, that doesn’t seem to be the case.

So, what did we do?
Well, we went back to the drawing board, put on our thinking hats and got back to our vision.

Our differentiators will continue to be our identity based trust platform and Unified Management capabilities, and we will need to continue building on these two. We are convinced that there is a market for these two differentiators.

And in the future, we need to get better at looking out for such nasty surprises unless we want to get derailed from the original plan.

Giridhar LV

Giridhar has been in the IT industry for more than 17 years. He is currently the head of VMUnify - a solution that Enables Unified Clouds. Prior to Mindtree he has worked in Novell India. In his career he has led teams that have developed Backup and Recovery Solutions for Windows / Linux and NetWare; NFS Gateway development for NetWare and bed side ECG monitor development. His areas of interest included Virtualization, File Systems, Operating Systems and Entrepreneurship. He is also an author of 2 patent pending applications.