Coming from a product development background, it feels great to see a product that begins to meet the vision you had at the start. However, beware of “License Agreements” that can derail all your dreams and plans. We almost came close to this when we were confronted with the licensing agreements that VMware has created for its various products. For the Public Data Center (DCs) edition of its products, VMware runs a program called VSPP and the most recent one states that DCs can use one of the two software bundles only – vCloud Standard and vCloud Premier.
Both these bundles include the entire Cloud stack and the Virtualization platform required to setup an IaaS offering. We have a solution for IaaS, which was built on the premise that vendors like VMware will supply the basic platform. There will also be room for other players in the management layers parallel to vCloud; well, that doesn’t seem to be the case.
So, what did we do?
Well, we went back to the drawing board, put on our thinking hats and got back to our vision.
Our differentiators will continue to be our identity based trust platform and Unified Management capabilities, and we will need to continue building on these two. We are convinced that there is a market for these two differentiators.
And in the future, we need to get better at looking out for such nasty surprises unless we want to get derailed from the original plan.