Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

What’s in it for me? (WIIFM)

Posted on: 14 November '11

How do we increase participation in communities? A good number of people join us from college campuses and a bigger number are lateral hires. This is a challenge, but also a great opportunity for us. I like to picture ourselves running up an escalator that is actually going down. While we spend sizeable effort to just keep the energy levels up in communities, we learn newer ways of engaging our new hires.One of the best outcomes that individuals have reaped being in communities, is of improved confidence at work and outside. Building confidence is never the stated charter though. We know of many examples at Mindtree where people learnt to speak confidently in public, organize large events and present ideas in a coherent and composed way to our customers or internally. This is invaluable to our business. We would like to bring WIIFM here and tell our people the same. I present two cartoons that we used in a span of two months to communicate the message.
Hope you like them.

Knowledge Management Community

DH – Delivery Head

IG-H – Industry Group Head

POV – Point of View

Knowledge Sharing Community

Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha

    Dear Sir,

    I really enjoyed WIIFM. Thank you!

    Both the cartoons are just great. My sincere appreciation to the creator.

    And it is amply clear that the 4E’s mentioned here: Enroll, Engage, Energize, Enrich empower the professionals with the two very vital E’s : the ‘Edge’ to ‘Execute’ to perfection with Passion.

    Thanks and regards,


  • Dear Geetha,
    Thanks for your comment.
    I love your observation on empowering to create the “edge to execute”. So apt.
    Please keep your comments coming.