I often get asked what is the difference between marketing and sales? I think it’s a great question to debate here because I feel marketing is often misunderstood in business. If I relate this question to MindTree’s business, many of you probably think that marketing exists to sell our services. However, I believe the opposite is true. Selling starts only when there is a service (product). Good marketing starts before there is a service (product) and exists in the form of extensive market research; figuring out what IT executives need; and what MindTree should offer to the market. Marketing should determine how to position, promote, price our services and to whom (segmentation). Marketing then should monitor the results and make course corrections along the way (i.e. improve the product or service).
So if you agree with my thinking, selling is only a small piece (although important) component of marketing. Thus, marketing is a far more comprehensive process than selling.
That’s my view… what’s yours?