Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Where Do We Go From Here: The Future of Blogs

Posted on: 26 October '09

Although Forrester Research forecasts Web 2.0 investments will increase to $4.6B by 2013, I have my doubts that blogs will be an integral part of this investment unless organizations and bloggers commit to change. In my previous post I discussed the importance of engaging your client about what’s keeping them up at night. This would be a positive step in the right direction. And if this approach is adopted, I envision the blog “trust factor” will increase significantly from the current 25% level as more enterprises learn the channel.

Today, the use of corporate blogs is led by the Global 2000 companies, with the small to medium size enterprises (SMEs) lagging behind. Expect these SMEs to catch up and embrace corporate blogging in the years to come as case studies are developed, publicized and emulated.

Expect Web 2.0 technology investment and corporate blogging to be negatively impacted in the next 6-12 months as corporate spending comes back much slower than the economy. Few enterprises large or small view the technology and the blogging channel as mission critical; coupled with return on investment (ROI) being hard to measure, and it’s easy to see why.

What do I Read?

A commonly asked interview question when I started my career 20 years ago was “What book is on your night stand (i.e. what are you reading)?” By asking this, an interviewer could gain access to my soul and learn more about me as a person. Having helped start MindTree’s US operations 10 years ago, it’s been quite some time since I have been interviewed for a marketing job! But I imagine if I was interviewing today, this question has probably been replaced with “What blog(s) do you subscribe to?” Like many of you, one of the challenges I face as a busy executive is information overload. Whether for personal or professional interest, I prefer “placing bets” on fewer blogs that provide me insight and thought leadership, as opposed to absorbing as much information as possible.

I subscribe to Seth Godin’s blog and Mashable for professional (marketing) purposes; Horses for Sources for outsourcing news; and Zen Habits and Freakonomics for personal purposes. While these blogs are all different in many ways, I feel they all engage me and I learn something almost every time I read a post. I also don’t feel there is a product or services push.

What are some of the blogs you recommend?

Mindtree Blog Archives

Mindtree blog Archives are a collection of blogs by various authors who have independently contributed as thought leaders in the past. We may or may not be in a position to get the authors to respond to your comments.

  • Geetha

    Dear Joe,

    I remember reading this about Marketing:
    “Marketing is no longer about command of the media and control of the message. It is now all about the three C’s – Connect, Collaborate and Create.” Going by this, would it be okay to say that ‘Double Loop Marketing’ and ‘Connected Marketing’ are here to stay?

    And this is what Mr. Seth Godin had said in his book, “Tribes” while talking about Marketing especially?

    “I could write an entire book about he power of a blog to disseminate a leader’s ideas.”

    So, What Got You Here Will definitely Get You There! That’s the power of Blogging for you! And we sure look forward to being “engaged” in your blogs.

    Personally, apart from the MindTree Blogs, I like these blogs:

    http://www.marksanborn.com/blog/
    https://www.stephencovey.com/blog/ and The Community

    Thanks and regards,

    Geetha

  • Geetha

    a correction please!

    “I could write an entire book about the power of a blog to disseminate a leader’s ideas.”

  • Geetha

    Dear Joe,

    I remember reading this about Marketing:
    “Marketing is no longer about command of the media and control of the message. It is now all about the three C’s – Connect, Collaborate and Create.” Going by this, would it be okay to say that ‘Double Loop Marketing’ and ‘Connected Marketing’ are here to stay?

    And this is what Mr. Seth Godin had said in his book, “Tribes” while talking about Marketing especially?

    “I could write an entire book about the power of a blog to disseminate a leader’s ideas.”

    So, What Got You Here Will definitely Get You There! That’s the power of Blogging for you! And we sure look forward to being “engaged” in your blogs.

    Personally, apart from the MindTree Blogs, I like these blogs:

    http://www.marksanborn.com/blog/
    https://www.stephencovey.com/blog/ and The Community

    Thanks and regards,

  • Vijay. M

    The power of blogging is yet to tapped by many enterprises as mentioned in your post. The sooner the companies embrace full fledged corporate blogging the better for it to stay competitive and relevant in this modern world.

    Blogs should be used in very effective and meaningful ways to help bolster the growth of the companies.

    I think I should prepare for the question of “What blogs are you following?”… 🙂

    Regards, Vijay

  • Thanks for writing Vijay. I agree that the power of blogs is yet to be untapped, but changes need to be made in order to have the potential fully realized.

  • Geetha:

    I agree…but what are the recognized business benefits? That chapter has yet to be written