The latest research ranks millennials as the largest generation in the U.S. workforce in 2015, outnumbering Generation X and the Baby Boomers. Millennials are deeply connected to today‘s rapidly changing, technology-driven world. They offer unique skills, such as fresh ideas, adaptability and tech-savviness that businesses need to innovate and remain competitive.
Mobile apps have largely influenced the behavior of people – the way they consume services, exchange information through social channels and stay continually connected. These behavioral changes combined with recent advancements in mobile technology are influencing how companies use mobile devices. Clearly, an organization can best meet its informal learning needs on a mobile platform rather than on a traditional web-based platform. Millennials are particularly keen about informal or social learning that they can tune into anywhere at any time and prefer it to fixed classroom training programs.
Mobile apps allow learners to approach learning from their own perspective, in their own terms and on their own schedule. They personalize learning to meet the specific needs of each employee and make learning accessible in ways traditional tools cannot. Traditionally, instructors or learning officers opened learning sessions when they noticed a need. Mobile technology moves the control to employees, so they can meet individual learning needs without waiting for an instructor to address a specific interest or need.
According to Microsoft research, people who consume a lot of digital content, like the millennial staffer, have an average attention span that‘s one second shorter than that of a goldfish. With this context in mind, it makes sense to deliver learning material in small bites that can be consumed in a very short time frame – from 10 seconds to two or three minutes. Short-form videos, also known as micro-learning videos, have gained popularity for this reason. Not only are these videos easy to consume, but any number of them can be linked together to form a larger program of instruction.
Traditional learning management systems are somewhat inefficient at delivering micro-learning, which explains why organizations are turning to mobile platforms for micro-learning. Here are some of the ways mobile micro-learning has proven effective: