In this age of instant communication, why do we still feel anxious about getting to our flights on time? It’s because no matter how well we plan our time, we still can face long queues, last-minute scrambles to switched boarding gates, and wasted hours due to flight delays.
But it doesn’t have to be this way. With a seamless traveler experience, airport anxiety can be eliminated by giving passengers instant access to information that will make their travel experiences more enjoyable. For example, if every travel intersection point – airline website, airport counter, taxi stand, hotel location, customs, etc.- were tagged with metadata, it would create a connected ecosystem with timely information updates.
Hiccups like flight delays and traffic jams would be dynamically noted and updated to a master trip itinerary. Every traveler’s profile would be customized for seat and dietary preferences, destinations, and other social and economic factors that travel and transportation companies can view. With this information, airlines could create new opportunities to personalize services and delight travelers.
Believe it or not, this concept is not mere wishful thinking. In our increasingly connected world, devices that can connect and communicate over the Internet are multiplying faster than ever. Just as electricity did more than 100 years ago, the digital web has the potential to change our lives significantly. When electricity was invented, few understood its potential to touch so many aspects of our lives.
Today, retailers are harnessing the power of the connected world by optimizing their supply chains, improving their product sales, and increasing their market share. Banks are learning how to personalize offerings and increase their value to customers. And we have all seen how market disrupters like Uber and Airbnb have quickly leveraged the connected world to achieve stupendous growth.
In the travel and transportation industries, the connected world will fundamentally change both the choices that travelers will make and the economics of travel. For example, instead of focusing on how to maximize revenue per seat, airlines are looking for ways to extend a traveler’s lifetime value. To accomplish this, they are using information from connected devices to facilitate travel from starting point to destination in the way that best fits the traveler’s requirements.
Retaining satisfied customers is important for the success of any business, but in a connected world, airlines will need to be able to predict a customer’s future travel based on her data profile – and inspire them to travel more.
The connected world is here, and forward-thinking travel companies are successfully implementing new solutions to create a seamless traveler experience and drive greater revenues. At Mindtree, we have the expertise to help travel leaders explore these possibilities. We’d like to hear your thoughts on this. Drop me a comment.