Phy-gital Roundtable: Breakfast Roundup from Germany and Netherlands

02 May '15 | Debjyoti Paul

German Shoppers: Meet Them in the Fast Lane to Phy-gital

15 January '15 | Ralf Reich

Shoppers Will Share Personal Information (But They Don’t Want to be “Friends”)

15 January '15 | Anil Venkat

Modernize or Perish: Property and Casualty Insurers and IT Solutions

14 January '15 | Manesh Rajendran

Benelux Reaches the Phy-gital Tipping Point: Omnichannel Readiness is Crucial

13 January '15 | Anil Gandharve

The New Omnichannel Dynamic: Finding Core Principles Across Industries

13 January '15 | Debjyoti Paul

Technology does not disrupt business – CIO day 2014 Roundup

02 December '14 | Anshuman Singh

Apple Pay – The Best Is Yet To Come

02 December '14 | Indy Sawhney

Digital transformation is a business transformation enabled by technology

01 December '14 | Amit Varma

3 Stages of FATCA Testing and Quality Assurance

06 October '14 | Raman Suprajarama

3 Reasons why Apple Pay could dominate the payments space

18 September '14 | Gaurav Johri

Beacon of Hope: Serving Growth and Customer Satisfaction

05 August '14 | Debjyoti Paul

The Dos and Don’ts of Emerging Technologies Like iBeacon

30 July '14 | Debjyoti Paul

What You Sold Us On – eCommerce Award Finalist Selections

17 July '14 | Anshuman Singh

3 Steps to Getting Started with Microsoft Azure Cloud Services

04 June '14 | Koushik Ramani

8 Steps to Building a Successful Self Service Portal

03 June '14 | Giridhar LV

Innovation outsourced – a myth or a mirage or a truth staring at us?

13 January '14 | Ramesh Hosahalli

What does a mobile user want?

03 January '14 | Gopikrishna Aravindan

Improve Customer Satisfaction and Retention with a Seamless Traveler Experience

Posted on: 27 May '15

In this age of instant communication, why do we still feel anxious about getting to our flights on time? It’s because no matter how well we plan our time, we still can face long queues, last-minute scrambles to switched boarding gates, and wasted hours due to flight delays.

But it doesn’t have to be this way. With a seamless traveler experience, airport anxiety can be eliminated by giving passengers instant access to information that will make their travel experiences more enjoyable. For example, if every travel intersection point – airline website, airport counter, taxi stand, hotel location, customs, etc.- were tagged with metadata, it would create a connected ecosystem with timely information updates.

Hiccups like flight delays and traffic jams would be dynamically noted and updated to a master trip itinerary. Every traveler’s profile would be customized for seat and dietary preferences, destinations, and other social and economic factors that travel and transportation companies can view. With this information, airlines could create new opportunities to personalize services and delight travelers.

Believe it or not, this concept is not mere wishful thinking. In our increasingly connected world, devices that can connect and communicate over the Internet are multiplying faster than ever. Just as electricity did more than 100 years ago, the digital web has the potential to change our lives significantly. When electricity was invented, few understood its potential to touch so many aspects of our lives.

Improve Customer Satisfaction and Retention with a Seamless Traveler Experience

Today, retailers are harnessing the power of the connected world by optimizing their supply chains, improving their product sales, and increasing their market share. Banks are learning how to personalize offerings and increase their value to customers. And we have all seen how market disrupters like Uber and Airbnb have quickly leveraged the connected world to achieve stupendous growth.

In the travel and transportation industries, the connected world will fundamentally change both the choices that travelers will make and the economics of travel. For example, instead of focusing on how to maximize revenue per seat, airlines are looking for ways to extend a traveler’s lifetime value. To accomplish this, they are using information from connected devices to facilitate travel from starting point to destination in the way that best fits the traveler’s requirements.

Retaining satisfied customers is important for the success of any business, but in a connected world, airlines will need to be able to predict a customer’s future travel based on her data profile – and inspire them to travel more.

The connected world is here, and forward-thinking travel companies are successfully implementing new solutions to create a seamless traveler experience and drive greater revenues. At Mindtree, we have the expertise to help travel leaders explore these possibilities. We’d like to hear your thoughts on this. Drop me a comment.

  • Vaibhav Garg

    Hey,
    this article is a good read for me. The personalisation of services in connection with the travel makes much more sense in the future and it will contribute greatly towards the travel consulting.
    I believe that data analytics should provide the right time to book tickets at cheaper prices, so that consumer get the benefit of it.
    Data driven customised packages should be build, so that consumers are highly satisfied.
    I would like to pursue travel consulting and provide consumers with highly customised packages.